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Innovation strategies: Dubai Expo 2020

Over the last few decades, the United Arab Emirates has become a country with a strong international presence. It has opened its doors to the world. Dubai, in particular, has become an international business centre.

Having grown as a business hub, Dubai is now planning to become a hub of innovation and ideas.

Dubai EXPO will show that the Emirate of Dubai is a place where new ideas are celebrated and innovation flourishes.

With the Expo, Dubai will become a central region for the next evolution of humanity.

This is the first time that an Expo has been held in the Middle East. In 2013, Dubai was chosen as the host city for the International Expo 2020. The theme of the expo is "Connecting Minds, Creating the Future". The Expo runs for six months and is attended by more than 200 people from 192 countries. Millions of visitors from home and abroad will come to celebrate the great achievements of mankind.


Ismail, CEO of Zein El Dine International, visits Dubai Expo 2020 in person and reports on the global innovation strategy.

UK - Innovating for a shared future

Highlighting artificial intelligence and the space sector

Britain has a 170-year history of World Expos, but the Dubai pavilion promises to add a new chapter to that history - it is the first to be designed by a British woman.

Created by British designer Es Devlin, the pavilion's concept is one of creativity and poetry, and is shaped like a giant horn.

The pavilion is shaped like a giant horn, and its huge façade is lit up with LED lights to show the poem to visitors every moment.

“Being the first woman to design a pavilion, I felt the extra weight of responsibility on my shoulders,” said Ms Devlin.

“It is difficult to express your country inside a building or sculpture.

“Someone told me when I was growing up there is no such thing as society, just the individual. The opposite is true today and we are all collectives."

Everyone who sets foot in the building becomes part of its creation, Devlin said.


In a concept inspired by scientist Stephen Hawking, visitors to the UK pavilion are asked to donate words that they believe represent humanity and life on Earth.

The words are then used by sophisticated AI technology to generate poetic couplets, which are then combined to create a collection of messages. Devlin has worked with AI experts in California to develop and train an algorithm to develop the poems.

The first word, 'dignity', was typed by Reem Al Hashimy, Minister of State for International Cooperation and Secretary General of Expo 2020.

More than 100 British poets have already contributed some 15,000 poems to the project.

“The horn is like a call to action, and invites everyone to gather within it," said Ms Devlin.

“The words of visitors will become part of a collective poem.”

The conical 20-metre pavilion has a circular façade with rows of slats extending outwards.

“As you enter visitors will hear a soundscape from voices from all across the UK, including choirs from Norwich and Bradford, and sea shanties from the coast," said Ms Devlin.


“Everyone is invited, and that is the Britain that I knew growing up, so there is common ground.”


Another theme of the UK Pavilion is innovation for a shared future, connecting people, minds and machines.


Another theme of the UK Pavilion is innovation for a shared future, connecting people, minds and machines.

The visitor journey will include a maze of aspirations, a choral space, an exhibition façade and a restaurant and bar named "1851" in honour of the first London World Expo.

There are business programmes that explore everything about British fashion, food, living, learning and what the future will produce, and looks to the future.


The special relationship between the UAE and the UK continues to be strengthened by a growing number of British entrepreneurs looking to start new businesses in the UAE.

According to the UK's Department for International Trade, there are already more than 6,000 UK companies registered in the UAE and bilateral trade is estimated to be worth £25 billion (US$34 billion).

Economists predict that the number of UK-backed start-ups will rise as companies look for new trading opportunities after Brexit.

Smart Ukraine: connecting dots

"Discover how future technologies and clever ideas can help create a more balanced world. Smart living, smart thinking and smart feelings will come together at the Ukraine Pavilion."

The global exhibition started on 1 October 2021 in Dubai and run until 31 March 2022. 192 countries, including Ukraine, will participate. The key topic is "Connecting minds, creating the future", with the subtopics "Opportunity", "Sustainability" and "Mobility", which are the three main driving forces of today.



The countries participating in Dubai Expo have built breathtaking pavilions that showcase their unique cultures and nationalities, as well as their economic and R&D potential. For the first time, Ukraine built its own platform, which was unveiled during the Energy Week, when the country was undergoing an energy transition. DTEK was part of the Ukrainian delegation at Expo 2020.DTEK Group is a leader in the Ukrainian energy sector and the industry's largest private investor in the industry.


DTEK's goal at Dubai Expo 2020 is to prove that the transformation of the energy sector is essential for the sustainable development of the global economy and for ensuring a safe and clean environment for our children. It is also to show that Ukraine is in sync with the world on the path to decarbonisation.


“Right now, DTEK is undergoing transformation, moving away from conventional energy towards innovative energy from the sun and wind. Plus, to a certain extent, Expo 2020 is about clean renewable energy sources and technologies enabling a clean, zero carbon footprint. That’s our goal, too! We want to bring to Ukraine foreign investment in clean energy. And we are showing that we can implement these projects. Sustainable development is the future. Without sustainable development, we will not be able to say that in 10–20 years our children will be able to live in a clean environment,” explained Dmytro Sakharuk.

The Ukrainian energy company's participation in the Dubai Expo started with a visit of the participants of the "Energy of Innovation" program. It started with a visit of the participants of the "Executive MBA", an international training programme of the Academy DTEK. During the set-up of the exhibition, the programme participants had the opportunity to walk around the Innovation City and gain experience of an international company.


As part of Ukraine's National Day, Ukrainian-Emirati Forum was held at Expo 2020 Dubai. Dmitry Sakharuk, Executive Director of DTEK, and Emanuele Volpe, Chief Innovation Officer of DTEK, were among the speakers at the event. The Business Forum featured thematic sessions focusing on challenges and innovations in the energy sector related to one of the subtopics of Expo 2020: sustainable development of society.


“We are proud that Ukrainian companies, for the first time, are representing our country in their own separate pavilion. During the Ukrainian-Emirati Forum, DTEK as an innovative leader in the energy sector, shared how we work with new exponential and disruptive technologies to cultivate a supportive ecosystem. The Innovation DTEK team is planning many activities within Expo 2020 Dubai,” said Emanuele Volpe.


Zein El Dine International is always on the lookout for the latest innovations in the world to help you realise your business opportunities.

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